‘Christianity Today’ Surprises with a Completely Redesigned Magazine
Christianity Today magazine, the storied flagship publication from the ministry of the same name, will launch a bold, new print redesign with its October issue. The redesign comes exactly four years after its last redesign in October 2009, which was slighter in nature.
The redesign was done by José and Nikolle Reyes’ firm, Metaleap Creative. The Atlanta-based design firm’s résumé includes redesigning music magazine Paste, D.C. lifestyle magazine the Washingtonian, and Presbyterian publication byFaith. Executive Editor Andy Crouch, who oversaw the redesign process, says, “We wouldn’t have retained Metaleap simply to help us tweak our existing look – we asked them to give us something smart, bold, and beautiful, and we believe they succeeded.”
With wider margins, new typefaces, restructured magazine sections, and a simpler color palette, Christianity Today is investing in its print medium with changes they hope will be met with surprise and delight by both new and long-time readers. Publisher Terumi Echols says, “The core values of Christianity Today — providing our readers in-depth news, cultural analysis, and insightful, theology commentary about the God’s church on mission in the world — haven’t changed. We wanted to set that kind of journalistic excellence in a design that would be fresh and surprising.”
Along with the re-imagined layout, Christianity Today has moved away from its long-time full-width masthead logo in favor of a truncated CT logo, which also marks a change in the magazine’s naming convention. “We plan on starting to call ourselves what everyone already calls us – CT,” says Crouch.
Following the print redesign, Christianity Today is now hard at work on revamping their website, www.ChristianityToday.com. The team hopes to launch the site in early 2014 with a user-friendly layout, new content, and more subscriber benefits. “The biggest thing we want to signal is that you can trust CT to surprise you, in great ways, month after month. And to signal how much we delight in excellence and creative work that serves our customers well,” says Crouch.
You can subscribe to receive the redesigned magazine at www.OrderCT.com/NewCT and look out for the newly redesigned ChristianityToday.com coming in early 2014.
Christianity Today is a nonprofit, global media ministry that serves the church through digital and print publications, as well as practical and accessible web resources that together reach more than 2.5 million people every month.
