Luis Palau Association Reaches More Than 43 Million People Through Light Your World Program
In a grand effort to share hope with millions around the world, the Luis Palau Association hosted a global, cinematic Gospel experience that premiered on December 31, 2021. The online event, Light Your World, featured music from top Christian artists, multiple Gospel presentations, and changed-life stories from individuals around the world. In total, more than 245,000 people indicated a decision for Jesus Christ as a result of watching the program.
In the weeks leading up to the premiere, believers had an opportunity to take the “Light Your World Challenge.” Over 10,000 believers signed up for the challenge, receiving a devotional eBook and committing to pray for five friends who don’t yet trust Jesus as their Savior. “I committed myself to pray for 5 people, seeing them coming to Church will make me proud,” shared Solomon, a viewer from Uganda.
The vision and hope for Light Your World—just like all live Palau Festivals—was for believers to use this event as a tool to share the Good News of Jesus Christ with their friends and family. The event included music from TobyMac as well as Maverick City Music. It also included testimonies from Danny Gokey, Darren Mulligan from We Are Messengers, television star Myrka Dellanos, and more. Andrew and Wendy Palau hosted the event and shared encouraging and inspiring messages of hope throughout the program.
Following the premiere, and all throughout the month of January 2022, geo-targeted ads delivered short rescue stories from contributors around the globe, inviting people to pray and respond to the Gospel. The Palau team used these Gospel ads to reach every continent on earth—ultimately reaching more than 43 million people in 237 different nations.
As a result, more than 1.9 million people visited a website with a clear, written Gospel presentation and 245,609 of those individuals indicated a decision to accept Jesus Christ as their Savior.
One viewer, Dio from Liberia, wrote in to say, “I was very excited yesterday when I asked the Lord to come into my life and take control! I watched your wonderful video until my phone went out of current. I’m eager to obtain your entire program of total spiritual growth. I look forward to your guidance and support in my journey in Christianity!”
Even more, of the 245,609 individuals who indicated a decision for Christ, more than 21,000 signed up to receive ongoing discipleship resources from the Palau Association. As part of the follow-up process, these individuals will receive the Palau Association’s newly-launched 50-day devotional series called “Made New.”
“In these dark times, we need more than empty resolutions and wishful thinking. We need true hope. And that is exactly what this program was able to offer,” said Andrew Palau. “We’re so blessed to see how God used Light Your World and we’re praying for each and every individual whose life was changed as a result of this outreach effort.”
It’s not too late to watch Light Your World. The full program is still available on demand at www.lightyourworld.live.
For more information about the Palau Association, go to www.palau.org.
About the Luis Palau Association
For more than 60 years the Luis Palau Association has existed to proclaim the Good News, unite the Church, and impact cities worldwide.
(SOURCE: Luis Palau Association)
