Millennials Driving Success of Faith-Based HOLY GHOST Movie
Wanderlust Productions—the independent film studio behind the cult hit trilogy FINGER OF GOD, FURIOUS LOVE and FATHER OF LIGHTS—is poised to disrupt the entertainment industry’s long-established business model on September 6th with the 48-hour world premiere of its dynamic documentary film, HOLY GHOST. Fueled by more than 2,500 consumer-investors who surged to support Director Darren Wilson’s Kickstarter campaign, HOLY GHOST raised a record-breaking $360,000 in just 45 days to become the #1 most-funded, faith-based film in Kickstarter history.
By deploying a new consumer-driven strategy that will fundamentally change the way entertainment is distributed, Wanderlust Productions is banking on technology-savvy Millennials to drive the demand for—and the success of—HOLY GHOST.
“HOLY GHOST is a film without boundaries, we shot it without a script or a plan. It’s a film about the freedom and unexpected adventure that comes with a life led by the Spirit of God. This fresh vision—a stark contrast to the traditional understanding of the church—is strongly resonating with young people,” said Darren Wilson, director of HOLY GHOST. “As we travel the world with HOLY GHOST in places like the U.K. and Australia, thousands of Millennials have flooded to our screenings and told us the film has changed their lives. They are the enthusiastic audience behind our success, and an underserved segment in the booming faith-based entertainment market.”
Earlier in August, Wanderlust Productions offered select fans an exclusive, paid Advance Premiere of HOLY GHOST just weeks before the free global release. The data from the pre-screening—using the new online video platform VHX—indicates the following:
•More than 21,000 people paid to see HOLY GHOST four weeks early.
•Nearly 72% of Advance Premiere purchases came from social media.
•Nearly half of viewers used mobile devices—such as an iPhone, iPad or Android device—to watch HOLY GHOST.
•A significant percentage of Advance Premier participants watched HOLY GHOST more than once.
•45% of viewers—nearly half—were from outside the United States.
Rather than pursuing a traditional theatrical or direct-to-home entertainment release, Wanderlust Productions is staging a one-time, World Premiere Experience on September 6th during which fans from all over the world will have the opportunity to view HOLY GHOST directly on any digital device, free of charge. Wanderlust believes that the one-time, 48-hour event will attract viewers from all over the world, drive subsequent VOD and DVD purchases, and result in strong profitability for the project. This will enable instant reinvestment in the next project, due out in the fall of 2015.
To learn more about HOLY GHOST and view the trailer, visit holyghost.wpfilm.com
About Wanderlust Productions
Wanderlust Productions was founded by Darren Wilson in 2006 when he began work on what would become his first feature length film, FINGER OF GOD. The company currently concentrates on creating feature films that are both creatively exciting and spiritually engaging.
(Source: Christian Newswire)
