Pastor Reveals Social Media Outreach Formula
Instead of complaining about poor attendance, one pastor claims that passive churches should be testing simple but powerful social media outreach strategies to spread the Good News of Jesus Christ.
While it seems that evangelical churches are facing their own spiritual and financial “Great Depression” characterized by flagging attendance, wishy washy discipleship, and looming financial shortfalls, one pastor is challenging passive churches to practice what they preach and actively reach out to their communities by testing a Simple but Powerful Social Media Outreach Formula.
Rev. Chuck Huckaby, Minister of Congregational Life at historic First Protestant Church of New Braunfels, Texas, is giving away some hard won “secrets” learned as he has sought to reach his own community. Combining the latest strategies from social media marketing with the cutting edge missions research about “disciple-making movements,” he has provided an outline for local congregations to help people in their communities travel the path from “belonging” to “believing” to “being transformed.”
His goal? To create thousands of “practitioner churches” who can share information with one another as well as promote “best practices” on how to reach communities with the Good News of Jesus Christ in the coming decade.
Rev. Chuck Huckaby states:
“Though most people who visit churches today look at church websites before visiting, we must reach beyond the shrinking number of people actively seeking a new church.
“Church website optimization and online reputation management are crucial, but they are largely reactive. We need to also be thinking about how to actively use the internet to reach people who feel the pain of deep personal needs, but who don’t identify coming to church on Sunday morning as a solution to their problems.
“Your church already has people who ‘live’ on social media anyway. Here’s a way to harness their knowledge and efforts to help your congregation reach the community around it.”
This free information comes from Huckaby’s forthcoming book Secret Signals – The Little Known Factors That Automatically Attract People To Your Church Website (or Drive Them AWAY). This draft chapter is being released in advance without charge to help as many churches as possible move into 2016 as effectively and proactively as possible with the Good News of Jesus Christ.
(Source: Christian Newswire)
